Web

The data analyst analyses heterogeneous, and in some cases unstructured, data sets in order to extract insights to inform improvements to the company’s products and services.

Analyses data-related requirements

• Determines requirements in conjunction with operational staff

Data extraction and structuring

• Harvests, selects and approves relevant data for analysis
• Improves the quality of the company’s databases and enhances their content
• Identifies tools and methods for acquiring data from a set of technically heterogeneous databases
• Maintains data quality throughout the processing cycle

Data processing and analysis

• Implements and ensures statistical data modelling processes
• Uses algorithm-based tools to develop statistical models
• Tests and reviews databases for quality and consistency
• Uses advanced statistical methods to process large volumes of data/information
• Implements predictive and recommendation models

Reporting and recommendations

• Prepares analysis reports in response to requests from operational staff
• Makes recommendations in order to boost performance

Development of support tools for internal customers

• Helps implement the company’s marketing strategy
• Helps develop business performance indicators for the company
• Provides product managers with statistics to support decision-making and inform the conduct and analysis of prospecting campaigns

Technology watch

• Keeps abreast of technological advances and the latest developments in data analytics software
• Identifies and trials new modelling and data analytics methods

The innovation project manager leads projects that create transformative value for the business segments (new products and services, new business models, transformation plan, etc.)

Competitive intelligence/technology watch

• Monitors and benchmarks new technologies and gauges their impact on habits and practices

Championing an innovation culture

• Promotes innovation in-house (employee training/awareness-raising sessions, visits to innovative companies, etc.)
• Supports thinking on incorporating innovation into services (through workshops, labs, etc.)

Change management

• Helps set strategic change goals
• Prepares specifications
• Oversees the change project and monitors progress through the various phases
• Coordinates stakeholders

The web project manager manages a project at every stage of its life cycle, from receipt of a requirement through to delivery

Requirements analysis

• Identifies and analyses customer requirements
• Supports users in reviewing and analysing web-based practices
• Writes specifications as agreed by customers (marketing department, customer services, etc.)
• Defends and justifies recommendations
• Sets an overall budget
• Prepares the detailed functional analysis

Project management

• Draws up the schedule, determines the resources and work breakdown structure, and sets the detailed budget
• Coordinates the work of various teams (architects, developers, graphic designers, ergonomists, designers as well as gaming, e-commerce and on-line payment specialists, etc.)
• Monitors the work of external service providers (if any)
• Manages functional acceptance testing (user testing)
• Coordinates project roll-out (monitors on-line publication and reports incidents and malfunctions)

Functional monitoring of the website

• Suggests changes to the website (based on usage)
• Monitors functional and technical aspects of the website
• Identifies malfunctions and ensures they are resolved
• Supports users during go-lives

The web designer designs the look and feel of a website, makes sure it is user-friendly and develops the associated services (newsletters, email campaigns, etc.)

Customer brief analysis

• Reviews the creative brief, which sums up the aims and challenges associated with the design or revamp of a website or application (objectives, target audience, etc.)
• Is familiar with the key principles of the corporate identity and style guide (colours, subject matter, formats, messages, etc.)

Creative project design

• Creates the mock-up and storyboard in accordance with user browsing and ease of use rules
• Considers how the creative concept can be translated for different devices (web, smartphone, tablet) and formats (logo, brochure, billboards, video clips, etc.)

Graphic design

• Plans the various steps of the production process
• Creates pictograms, banners, buttons, graphic user interfaces, illustrations, animations, etc.
• Uses various modelling tools (computer-aided design, or CAD) and software packages (e.g. Illustrator, Photoshop, QuarkXPress, InDesign)
• Briefs service providers as required
• Ensures that each medium is consistent in terms of substance and style

Testing and acceptance

• Designs a testing plan that covers all requested features
• Performs a suite of tests (unit tests, load tests, integration tests and non-regression tests)
• Certifies acceptance tests
• Supports the business segments in the acceptance testing phase

Go-live

• Completes the go-live process

Technology watch

• Keeps abreast of the latest trends and developments (programming languages, technical solutions, tools, best practice, etc.)
• Challenges technologies on an ongoing basis