Communication

The community manager builds an on-line community that has a shared interest and champions the company’s values. He/she moderates discussions on this topic and ensures that the community abides by the code of conduct.

Development and management of social media presence

• Creates and/or optimises the company’s discussion forums (on Facebook, LinkedIn, Twitter, Yammer, etc.)
• Enforces the social media terms of use
• Moderates the community discussion forums
• Adjusts the manner of communicating to different target audiences within the community
• Suggests forward-thinking initiatives for deployment on social media
• Supports the attainment of visibility, engagement, collaboration and co-creation objectives
• Builds loyalty among community members by organising events on social media (Facebook Live, interviews, contests and competitions, etc.) and in other settings (meetings, previews, etc.)

Reporting and analysis

• Tracks and analyses on-line user satisfaction and dissatisfaction indicators
• Tracks visitor and engagement statistics (reach, interactions, videos, views, etc.)
• Recommends areas for improvement

Liaising with partners

• Supports in-house teams in the use of social media
• Manages relationships with key social media partners (Facebook, Twitter, LinkedIn, Yammer, etc.)

Social media listening and crisis management

• Issues warnings in the event of negative coverage or crises
• Monitors websites and platforms for new methods, social habits and marketing practices
• Monitors how competitors manage their on-line communities
• Keeps abreast of changes to social media terms and use and ensures that the company complies with these updated rules
• Identifies emerging websites and platforms

The external communications coordinator is the company’s media spokesperson, playing a key role in the dissemination of information. He/she provides journalists, opinion-leaders and influencers with the information and materials they need to promote a brand, programme or event, or to support the launch of a new product.

Networking with the media

• Builds and coordinates a network of journalists, opinion-leaders and influencers, and forges close relationships with members of this network
• Forges close, trust-based relationships with in-house contacts (senior management, operational staff, experts, etc.)

Development of key messages

• Helps prepare the promotional strategy
• Prepares press messages, press packs and press releases for various media outlets based on the company’s values
• Prepares and monitors a communication schedule

Communication campaign launch

• Identifies appropriate media outlets for a product or brand launch
• Oversees communication campaigns, including selecting relevant channels and media types (content format, commercial length, etc.)
• Gauges the impact of promotional campaigns and associated media impact
• Sets up events to promote a brand and/or a product, working with the public relations team

Event organisation

• Arranges external communication opportunities for senior executives and organises the associated events

The in-house communications coordinator promotes the company’s strategy, image and values to employees through various in-house communication channels.

In-house communication planning and monitoring

• Helps set the editorial line and translates this into the communication plan
• Recommends relevant communication initiatives and materials
• Monitors and benchmarks best practice

Prepares content, materials and tools for in-house communication

• Uses a range of communications materials to keep employees abreast of news and developments at the company and in its wider market
• Oversees day-to-day coordination of content (teasers, specially tailored content, strategic and practical information) on the entity’s website
• Interviews employees as a way to promote professions, in-house achievements and group projects
• Supervises the design and production of on-line and off-line materials by external service providers (communications agencies, digital agencies, designers, etc.)

Event organisation

• Organises regular and one-off events (conventions, seminars, etc.)
• Organises opportunities for employees to bond and build a sense of community
• Manages relationships with service providers and partners

The press relations coordinator is the company’s media spokesperson, playing a key role in the dissemination of information. He/she provides journalists, opinion-leaders and influencers with the information and materials they need to pass on key messages about a brand, programme, event or new product. Working with the company’s management team, helps prepare corporate communications messages and materials, keeping a finger on the pulse of developments in the sector or industry in order to foresee upcoming crises and prepare relevant messages.

Networking with the media

• Builds and coordinates a network of journalists, opinion-leaders and influencers, and forges close relationships with members of this network
• Forges close, trust-based relationships with in-house contacts (senior management, operational staff, experts, etc.)

Development of communication tools

• Helps select and write key messages for dissemination
• Helps prepare the promotional strategy
• Prepares press messages, press packs and press releases for various media outlets based on the company’s values, and commissions the production of images (photographs, films)
• Prepares and monitors a communication schedule
• Supervises the design and production of on-line and off-line materials by external service providers (communications agencies, digital agencies, designers, etc.)
• Manages relationships with service providers and partners
• Writes specifications and manages budget

Communication campaign launch

• Identifies appropriate media outlets for a product or brand launch
• Oversees communication campaigns, including selecting relevant channels and media types (content format, commercial length, etc.)
• Gauges the impact of promotional campaigns and associated media impact
• Sets up events to promote a brand and/or a product, working with the public relations team

Event organisation

• Arranges external communication opportunities for senior executives and organises the associated events